Welcome to the International
Bobsleigh & Skeleton Federation

IBSF COMMERCIAL PARTNERS

Bobsleigh and Skeleton are no longer “niche” sports, but exciting, annual highlights of the winter sports calendar.

The International Bobsleigh & Skeleton Federation (IBSF) has achieved steady growth in the international television coverage and market share of its  two sports. As a result, the IBSF’s marketing programme provides its commercial partners with a co-ordinated, cutting-edge communication platform that includes a full range of marketing opportunities.

The growing appeal of bobsleigh and tobboggaining are soundly based on components that are enhancing the popularity of these Olympic disciplines:

  • Sponsor exclusivity means there are a limited number of advertising partners, resulting in strong, clear brand visibility
  • In-house TV production under IBSF control ensures quality pictures that capture the unique drama of the sport and meet the key criteria of sponsors, fans and broadcasters
  • IBSF is committed to streamlining competition formats in order to enhance the profile of the sport
  • IBSF has the professional assistance of the leading international sports marketing agency Infront Sports & Media, the exclusive marketing partner of the IBSF for the distribution of media rights and securing and servicing sponsors
  • Infront consults with the IBSF in all aspects of marketing, including the development of commercial programmes
  • IBSF and Infront are also working to expand the online and interactive media appeal of these sports, providing further value to broadcasters and sponsors

For more information about the sponsorship packages available at the IBSFWorld Cup and IBSF World Championships, please contact Andreas Biffiger of Infront Sports & Media.

We look forward to discussing with you how you can obtain maximum benefit from the marketing and communications opportunities provided by IBSF sponsorship packages.

CONTACT

Infront Sports and Media
Andreas Biffiger

P.O. Box 4442
6304 Zug
Switzerland
phone: +41 (41) 723 18 02
fax: +41 (41) 723 15 16
e-mail: andreas.biffiger(at)infrontsports.com