IBSF to collaborate with Olympic Broadcast Channel
The Olympic Channel will broadcast live sports events, news and athlete stories, as well as historical Olympic footage and official films from the IOC’s archives, aiming to provide a new way to engage young people and core fans in the Olympic Movement, while also promoting the Olympic values on a consistent basis.. There will also be a focus on educational and youth-oriented programming, sustainability, sports science and nutrition, and promoting a healthy and active lifestyle.
The collaborations with OCS aim to complement the International Federations’ current broadcast and distribution arrangements. The Olympic Channel team is currently working with the IFs to create innovative partnerships, including live event coverage, highlights, magazine shows, news coverage and original programming.
Link to IOC release: https://www.olympic.org/news/olympic-channel-reaches-landmark-agreements-with-international-sports-federations
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