Photos: IBSF / Viesturs Lacis

Montreal (RWH) The World Anti-Doping Agency (WADA) and the anti-doping community worldwide annually in April celebrate the Play True Day, dedicated to Clean Sport and intended to raise awareness among athletes, the sporting public and others about the importance of protecting Clean Sport.

This year, given the impact that the COVID-19 pandemic is having around the globe, WADA is seizing the opportunity to engage the global anti-doping community in solidarity around the theme Play Safe on Play True Day 2020.

WADA is inviting athletes, National and Regional Anti-Doping Organizations, Sports Federations, Major Event Organizers and other anti-doping stakeholders from around the world to join the Agency’s social media campaign on 9 April 2020. The campaign aims to promote public health by expressing the reasons why to Play Safe on Play True Day 2020, to share what they are doing and why to curb the spread of the virus.

WADA has created a number of branded visuals to brand their own photos and videos. These include:

  • Branded frames to lay onto photo or video messages;
  • A Play Safe Pledge that can be either printed and personalized or personalized digitally for social media platforms; and
  • Various GIFs that have been created for the day that can be used on Instagram

    [Click here for examples and detailed instructions on how to use the above visuals]

The hashtags to use both in the lead-up to and on the day in order to extend the reach and impact of the campaign on social media are #PlayTrue #PlaySafe and #PlayTrueDay.

The campaign can be followed in real time via the WADA Play True Day social media wall.

Photos: IBSF / Viesturs Lacis

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