About 75 per cent of the public votes in favour of „Futura“ design
Milano (RWH) The Organizing Committee for Milano Cortina 2026 officially revealed the emblem for this Winter Games edition. This followed a global public vote held between 7 and 25 March 2021, launched to select one of two emblem designs. According to an International Olympic Committe (IOC) press release, just over 871,000 votes were cast from 169 countries around the world, with around 75 per cent of entries selecting “Futura” as their favourite.
The “Futura” emblem traces a single ice-white line of the number 26, reflecting Milano Cortina 2026’s ambition to place sustainability and legacy at its core. This builds on its commitment to use, for the greater part, temporary and existing venues and infrastructure; its aim of delivering carbon-neutral Games; and its ambition to boost economic development across Northern Italy.
The winning emblem was revealed during an online event broadcast from the headquarters of Milano Cortina 2026 in Milan, in conjunction with the Hall of Honour of CONI in Rome. The reveal videos (in Italian) are available on the Milano Cortina YouTube channel.